Reviving production and business by brand refresh, rebrand: economic benefits and some key points to note

Authors

  • Khong Quoc Minh

Keywords:

Economy, Trademark of goods, Brand refresh, Industrial Property, Industrial property rights

Abstract

In the “new normal” situation of the COVID-19 pandemic, the revival of production and business is one of the biggest challenges for businesses. This is also the right time for these enterprises to review priority areas, find differences, reinvent ourselves and new ways of operating, new directions in line with market needs for the purpose of a stronger development and existence. As trademarks is considered as one of the effective tools to promote commercial activities, such revival is usually starts with a brand refresh and rebrand. For the sake of efficiency, enterprises need to distinguish the difference between them and know well about the feasibility of each this option. In addition , they should exploit industrial property information effectively and always take note of financial and legal risks.

Code: 22032101

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Published

03-04-2022

How to Cite

Khong Quoc Minh. (2022). Reviving production and business by brand refresh, rebrand: economic benefits and some key points to note. Journal SCIENCE AND TECHNOLOGY POLICIES AND MANAGEMENT, 11(1), 49–57. Retrieved from https://vietnamstijournal.net/index.php/JSTPM/article/view/427

Issue

Vol. 11 No. 1 (2022)

Section

STUDIES OF STRATEGIES AND MANAGEMENT

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